Something that we were all asked to throughout the week leading up to our class is to research and discover different examples f new media art, and something that really stood out for me was when I visited New York in 2012. Whilst walking past the infamous Rockefeller Building I came across a beautiful display of holiday art projected onto the magnificent Sak’s fifth Avenue Store, displaying a variety of lights synchronised with the landscape of the building, to present almost a magical experience.
This form of projection art was such a creative new age idea to captivate an audience into feeling to holiday spirit.
Another example which interested me later after viewing it off another student was Beyonce’s performance at the Billboard awards night in 2011. this creative new art form redeveloped my idea of the way music videos are perceived. This performance by Beyonce manipulated the viewers experience (especially my own) into believing that this extraordinarily synchronisation of her body movements with the pre-filmed projections of shapes and images displayed behind her and alongside have developed a revolutionary way to experience music performances, not only are the appealing to my senses of hearing, but through the visually pleasing aspect it really can reformulate the way in which we experience live music.
These are just some of the large scale new media art exhibitions, come to think of it art often leads the way towards media change that in turn influence the media, cultural and social behaviours of society whether it be something as small as a local display of art (graffiti, a single painting, or expression) it only takes one inspiration thought from a piece of art to recreate it into something innovative and potentially highly soughtafter.
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